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Deneva has been attended at the Philips European Roadshow 2018. The event took place at NH Collection Eurobuilding (Madrid) thanks to Philips Professional Display Solutions.

The Lift & Learn powered by DENEVA has been introduced at the roadshow. It shows relevant information about the products when customers lift the article from the shop shelf. It is possible to show characteristics and even more, make comparisons between products just by holding it in customer’s hands.

Also, it had been introduced the customer satisfaction surveys. As a result, it is now easier to know the opinion of users in an attactive way and, therefore, it is easier to adapt the marketing strategy based on Big Data.

In addition, DENEVA also release it ominichannel communication solution for Smart Cities at the service of users of stations, airports and transport.

Philips European Roadshow 2018

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