Toshiba Global Commerce Solutions has opened today its new European Retail Theatre showroom in Madrid. Thanks to the cooperation  between Deneva and Toshiba, retailers and business partners can discovered a Digital Signage experience though a 400 square meters space called the “Retail Experience Theatre”.

Focused on the needs of retailers and their shoppers, showroom allows visitors get to know Deneva Digital Signage solutions that will be working at the exposition room as a large videowall. The fully-integrated interactive shopping scenarios shows, also, digital experiences featuring analysis and actionable consumer insights, real-time digital princing though Deneva menuboards or inteligence self-service solutions running with Deneva software.

The spatial design, located in the Toshiba office strategically situated near Madrid airport, is an ideal location for retailers to get inspired, and the opportinity to meet system integrators and partners.

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