The industry looks optimistically towards 2022, after a year marked by uncertainty and recovery after the crisis caused by COVID-19.
Generally speaking, data management by Digital Signage solutions continues to be the number one priority. However, the need for continuous evolution and innovation leads cutting-edge technologies to be integrated into digital signage to keep advancing in hyper-personalization.
Which technologies will impact the audiovisual sector in 2022? Which trends will we see in 2022 in Digital Signage?
Consolidation of IoT in the phygital store
The merging of the Internet of Things (IoT) or Artificial Intelligence (IA) with Digital Signage solutions will be the key to differentiation for the Digital Transformation of business, since the level of personalization will grow to a large extent. This integration makes the user experience much more comfortable. A clear example is its application in the retail industry, which allows customers to quickly find the most suitable products for them, through original and multichannel experiences (touch screens, sensors, mobile content, etc.), achieving a very positive emotional impact.
Consolidation of the QR code
Making Digital Signage much more accessible is one of the greatest challenges in recent years. The pandemic has generalized the daily use of QR codes in any environment due to the need to interact without physical contact, respecting social distancing rules.
Integrating QR codes within Digital Signage allows people to connect with content, either to obtain more information, using smartphones and a second-screen experience; or as a sales assistant, to offer a much more personalized shopping experience for each customer.
More sophisticated integrations from other platforms
The ability of a Digital Signage solution to communicate with other platforms is one of the competitive advantages which differentiates content managers in the market.
Now is the time for more complete integrations. From much more advanced analytics to complex developments adapted to the distinctive features of each business, which allows for a more efficient use of the Digital Signage network, creating a 360 solution.
The proliferation of programmatic advertising
Programmatic digital advertising lands on Digital Signage, not only in its DOOH version but also in conventional signage within each business.
This new and sophisticated marketing line seeks to reach a much more specific target audience, through the use of algorithms to address consumers, based on their actual user data. This way, it is easier to launch the right content to the right person in real-time.