‘Integración Audiovisual’ magazine has recognized ICON Multimedia with the award for ‘Best Digital Signage / Dooh Project‘ for the implementation of its Mirandda solution for MAF Group. Through Blue Rhine Industries, our partner in Emirates, the fittiong room area of THAT Concept Store, a futuristic store located in the Mall of Emirates in Dubai, has been digitized.
In this context, THAT was looking after the incorporation of a element in accordance with its brand’s values and its onmichannel strategty, with would allow the creation of a hybrid concept between the physical store and ecommerce.
ICON Multimedia suggests the fitting room area to integrate its Mirandda solutions, wich allows retaining customers in that area, increase sales possibilities, provide staff with better service tolos and, finally, increase the ticket by offering related products.
Mirandda is ICON Multimedia’s smart mirror that, by integrating RFID technology, allows the identification of garments placed in the fitting room. The customers receives, through this display, other recommendations and possible combinations to complete the outfit. In addition, it is possible to request other sizes and colors available from the staff without having to leave the fitting room, look up more information about the composition of the garment or access the complete catalog of other articles availables in store.
More information here