ICON Multimedia will be at InnoTrans 2022 (Hall 22/Stand 710), the world’s largest trade fair focused on rail transport, held in Berlin, where it will show its DENEVA Digital Signage solution aimed at providing better mobility experiences for users in the sector. On this occasion, the software manufacturer will attend the event with a strong commitment to on-board passenger information communication systems for trams, metros and railways.
To realise this potential, DENEVA offers rail operators a comprehensive communication solution that, in an aggregated form, provides all the tools (including external data sources) to implement an on-board infotainment system. This includes centralised management of all the critical information passengers need, including up-to-date arrival forecasts, incident alerts, multimedia entertainment content, or real-time weather information for destinations.
In addition, DENEVA now goes further. The platform offers the possibility of exploitation of the system by third party companies, thus reducing infrastructure costs, and an improved return on investment. Its practical application allows, for example, the creation of new revenue channels to attract passengers to station shops and restaurants through promotions; or a possible partnership with surrounding hotels and leisure attractions to promote tourism and local destinations.