DENEVA and Dahua present their recent integration at Euroshop with the aim of boosting the digitalization of the retail sector. The most prestigious international retail trade fair is the perfect stage to announce the alliance between the manufacturer Dahua Technology, well known in the security field, and the digital signage software manufacturer DENEVA.
In this strategy of expansion in the European market and its new business area focused on audiovisual solutions, the Chinese manufacturer incorporates DENEVA within the integrated players that have their new range of led screens. As an added value, this integration adds the analytical technology of Dahua surveillances cameras, which report valuable data for different application sectors.
This alliance allows us to offer a comprehensive solutions for broadcasting personalized advertising content, based on audience measurement, designing more effective campaigns based on gender, age, facial expressions, or the number of people present in a certain area, among other parameters. Advertising management through DENEVA reaches a higher level, providing brands with a comprehensive measurement of the impact on the content, and designing specific campaigns for different audience groups.
The solutions proposed by both manufacturers will be on display at the Dahua stand (Hall 7a, stand E11) at Euroshop, with runs until 2 March in Düsseldorf (Germany).