Bilbao became one of the main European sporting hubs with the hosting of the EPCR Challenge Cup and Investec Champions Cup finals at San Mamés Stadium. The event brought thousands of fans to the city and transformed multiple urban areas into meeting points connected to international rugby.
Within this context, the Local Rugby Club Meeting Point in Bilbao, located in Plaza de Indautxu—just a short distance from San Mamés—became one of the main gathering spaces for fans and visitors during the finals.
The site featured a truck equipped with a 16.5 m² LED screen, designed as a communication, ambience and content broadcasting platform, operating continuously from 11:00 a.m. to 01:00 a.m.
Content management was carried out through the DENEVA digital signage platform, enabling centralized and dynamic control of on-screen information, as well as real-time adaptation of content to the different phases of the event and operational requirements.
The project was delivered in collaboration with ADTIVA Comunicación Creativa, the technology partner responsible for operational implementation, content production and management, and on-site technical deployment, ensuring a reliable execution in a highly demanding, high-traffic environment.
During the event, the space combined informational content, visual ambience and potential live broadcasts, adjusting the output according to audiovisual rights availability and operational constraints.
Through this project, DENEVA reinforces its presence in large-scale, high-intensity environments, where real-time digital content management becomes a key driver in enhancing audience experience and optimizing the coordination of urban spaces during international events.
