Kayanee chooses DENEVA for its luxury retail in Saudi Arabia

Kayanee, the Saudi women’s sportswear brand, has embraced digital signage technology to enhance the customer experience at its flagship store in Solitaire Mall (Riyadh). Developed in collaboration with Mood Media, this retail digitalization project is powered by DENEVA’s CMS for centralized content management.

To deliver a more interactive and innovative in-store journey, Kayanee has implemented advanced digital signage solutions. Among them is Mirandda, DENEVA’s smart mirror, which displays real-time product information, offers personalized recommendations, and enables purchases directly from the fitting room. The experience is seamlessly integrated with their Shopify-based e-commerce platform, connecting physical and digital shopping.

Another standout solution is Place & Learn, an interactive feature that triggers on-screen content when a product is placed on a shelf, enhancing engagement and product understanding at the point of sale.

Visually, the store makes a bold statement with high-impact LED displays on the exterior, including a curved corner screen that draws attention and strengthens brand identity. The digital transformation also extends to the in-store café, where a dynamic digital menu streamlines product presentation and updates.

This project positions Kayanee as a leader in luxury retail innovation in Saudi Arabia. With DENEVA’s digital signage software, the brand merges technology, design, and functionality to deliver immersive, intelligent, and future-ready shopping environments.

Modernization of the Chamartín Lobby with DENEVA as the Passenger Information System

The Chamartín Clara Campoamor station has entrusted ICON Multimedia to enhance the passenger experience in its newly opened lobby. Through its Digital Signage platform, DENEVA, an advanced Passenger Information System has been implemented, optimizing the communication of schedules, access points, and services in real time.

The new Chamartín lobby, which doubles its capacity with 4,600 square meters, marks a significant milestone in the station’s transformation. In this first phase, four new high-speed tracks and two additional platforms have been launched, increasing operability and easing the flow of travelers in this key railway hub. DENEVA integrates into this infrastructure with a digital signage solution that allows continuous updates of information, providing a more dynamic and reliable experience.

Additionally, DENEVA enhances accessibility and connectivity within the station, guiding users through key points, new access areas, and real-time connections, making their movement within the station more efficient.

In this way, ICON Multimedia is proud to contribute its technology to optimize communication in this historic station, improving the user experience and meeting the growing demand for transportation and urban mobility in Madrid. With DENEVA, the Chamartín Clara Campoamor station is poised to be a modern infrastructure ready for the future of sustainable transportation.

ICON Multimedia’s Advanced Solutions for Transportation at InnoTrans 2024

ICON Multimedia will once again participate in InnoTrans 2024, the world’s leading railway sector trade fair, which will be held from September 24 to 27 in Berlin. During these days, attendees will have the opportunity to experience firsthand the latest innovations of the advanced Passenger Information System (PIS) and digital signage solution, DENEVA.

The ICON Multimedia team will demonstrate how the new functionalities of the PIS are revolutionizing the way railway operators manage and distribute real-time information to passengers. Thanks to the integration of cutting-edge technologies, travelers can access accurate and up-to-date information on schedules, connections, delays, and service announcements, significantly improving the travel experience.

In addition, ICON Multimedia’s digital signage solution has been optimized to deliver dynamic and personalized content in stations and trains. Attendees will discover how DENEVA facilitates centralized and flexible screen management, allowing operators to quickly adapt to the needs of both the operator and the public.

InnoTrans 2024 will be the perfect platform for visitors to explore up close the solutions that are transforming mobility and communication in the railway sector.

We look forward to seeing you at Hall 22, Stand 700 (Mafex).

The Digital Signage Project of Brittany Ferries by DENEVA awarded at the AV Integration Awards 2024

The renowned AV Integration Audiovisual sector publication has awarded DENEVA the Best Digital Signage Project Award for their work with Brittany Ferries at the prestigious AV Integration Awards 2024.

The jury selected this Brittany Ferries project as the winner due to its outstanding technical complexity and the challenges overcome in implementing digital signage in a maritime environment where connectivity is intermittent or even non-existent. The flexibility and robustness of DENEVA’s software were key factors in this recognition, demonstrating its ability to adapt to diverse customer requirements.

Beyond traditional signage implementation, this project has developed advanced functionalities such as Infokioks and Accommodation Object, significantly enhancing the passenger experience at sea. These innovations not only facilitate onboard communication but also provide crucial information and interactive services that enrich travelers’ stay.

This award reaffirms ICON Multimedia’s commitment to excellence and innovation in the field of Digital Signage, highlighting DENEVA’s ability to deliver advanced and adaptable technological solutions in the most challenging environments.

‘Digitaxi’, the Revolution of Taxi Advertising with DENEVA

Madrid becomes the first site of an innovative project in the urban transport advertising sector. The companies Gran Pantalla and Screensor Tech have pioneered the digitalization of transport with DigiTaxi, a new advertising medium that incorporates digital screens inside taxis. Equipped with the advanced DENEVA software, these screens are revolutionizing the user experience by offering segmented and geolocated advertising through Artificial Intelligence and Big Data technologies.

This software not only ensures high attention from passengers through personalized advertising content, but also collects precise data through audience measurement to profile targets, always respecting passenger privacy.

The initial deployment began successfully in June in Madrid, with the installation of the first units in strategically selected taxi fleets. Positive results have led to plans to expand to major cities in Spain, aiming to reach more than 600 screens in the coming months.

For Gran Pantalla, this evolution in the advertising offer is essential. Much of its assets are digital, and with this new model in a premium location like taxis, they can personalize content and connect more effectively with their advertisers’ customers, offering an experience tailored to the audience type.

This project is a collaboration between Gran Pantalla, responsible for managing advertising spaces, Screensor Tech, which manages the global implementation of the solution, and DENEVA, which provides the software for content management and audience measurement.

The digitalization of taxis in Madrid represents a unique opportunity to maximize the potential of advertising spaces in urban transport. Thanks to precise audience measurement and optimized segmentation, more effective and targeted campaigns can be offered.

With this initiative, these technological partners reaffirm their commitment to innovation in the field of Digital Signage applied to transport, using audience measurement, Big Data, and Artificial Intelligence to offer advanced technological solutions. Advertising in urban transport is undergoing an unprecedented transformation, positioning itself at the forefront of this change and making the future of advertising a tangible reality.