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ICON Multimedia presents its latest Smart Retail solutions at ISE (Integrated System Europe), focusing on Mirandda, its renewed interactive fitting room. On this occasion, the company turns out along with its partner Philips Professional Displays. At its booth (10-K170), it will show this solution that is based on an interactive mirror located in the fitting room area. It aims to improve the shopping experience inside the shops.

Thanks to RFID technology, Mirandda identifies the clothing introduced into the fitting room. At that time, the smart mirror shows to the customer other recommendations and possible combinations to complete the outfit. Moreover, customers can order other sizes and colours available, find more information about the composition of all clothes, check the complete outfits catalogue, or display the wishlist created via web with a quick and easy personal identification process. All of this, without the need to leave the fitting room, and also, preserving customers’ privacy due to there’s not camara integration. Thus, creates and innovative experience based on customer customization.

The staff receives the requests through mobile devices and monitoring displays located outside of the fitting room area. They allow to handle the request in the shortest period of time and brings the new clothes to the correct fitting room, improving the customer service.

The main potential of Mirandda is the use of this solution as a Business Intelligence tool. It allows to know the customers’ preferences based on their interactions, the fitting room stay time, or the clothing items more requested. Also, it provides information about the effectiveness of the staff. All of this will help to strategically optimize business decisions.

ICON Multimedia has developed this application with its partner Steel Performance, Mirandda’s approved manufacturer. The company is a company specialized in the design and production of digital signage devices and structures, in order to create customized high-tech solutions and to adapt them to customers’ needs from different industries.

Mirandda solutions and all DENEVA Digital Signage solutions for Smart Retail could be discovered at Philips Professional Display’s booth (10-K170), during ISE 2020 from 11 to 14 February in Amsterdam. More

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