Deneva and Dahua collaboration to drive retail innovation at Eurohop 2023

Euroshop Deneva Dahua

DENEVA and Dahua present their recent integration at Euroshop with the aim of boosting the digitalization of the retail sector. The most prestigious international retail trade fair is the perfect stage to announce the alliance between the manufacturer Dahua Technology, well known in the security field, and the digital signage software manufacturer DENEVA.

In this strategy of expansion in the European market and its new business area focused on audiovisual solutions, the Chinese manufacturer incorporates DENEVA within the integrated players that have their new range of led screens. As an added value, this integration adds the analytical technology of Dahua surveillances cameras, which report valuable data for different application sectors.

This alliance allows us to offer a comprehensive solutions for broadcasting personalized advertising content, based on audience measurement, designing more effective campaigns based on gender, age, facial expressions, or the number of people present in a certain area, among other parameters. Advertising management through DENEVA reaches a higher level, providing brands with a comprehensive measurement of the impact on the content, and designing specific campaigns for different audience groups.

The solutions proposed by both manufacturers will be on display at the Dahua stand (Hall 7a, stand E11) at Euroshop, with runs until 2 March in Düsseldorf (Germany).

The Secretary of State for Telecommunications visits ICON Multimedia

The Secretary of State for Telecommunications and Digital Infrastructures, María González Veracruz, has visited the facilities of ICON Multimedia with the aim of getting closer to the business network in the ICT sector in the province. During her visit, she had the opportunity to talk with the three partners of the company to discover the work the company is doing to promote the Digital Transformation of different sectors through digital signage, and its different projects at international level.

María González praised the pioneering and cutting-edge initiatives in innovation that the company is carrying out, as well as being a source of attraction and retention of talent within the province.