ICON Multimedia strengthens its presence in Medellín with a commercial mission focused on public transportation

ICON Multimedia has carried out an international commercial mission in Medellín (Colombia) with the aim of consolidating and expanding the presence of DENEVA, its digital signage platform, in the public transportation sector.

During the visit, ICON Multimedia’s team held several meetings aimed at strengthening relations within the city’s mobility ecosystem and exploring new opportunities for collaboration. This initiative is part of the company’s strategy to support the modernization of passenger information systems, contributing to smarter, more efficient, and connected mobility.

With this action, ICON Multimedia reaffirms its commitment to technological innovation applied to urban transport and continues to position itself as a strategic partner in the development of projects that enhance the passenger experience in the field of mobility.

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Project funded by the Regional Government of Castilla y León through the Institute for Business Competitiveness of Castilla y León (ICECYL).

Kayanee, the Saudi women’s sportswear brand, has embraced digital signage technology to enhance the customer experience at its flagship store in Solitaire Mall (Riyadh). Developed in collaboration with Mood Media, this retail digitalization project is powered by DENEVA’s CMS for centralized content management.

To deliver a more interactive and innovative in-store journey, Kayanee has implemented advanced digital signage solutions. Among them is Mirandda, DENEVA’s smart mirror, which displays real-time product information, offers personalized recommendations, and enables purchases directly from the fitting room. The experience is seamlessly integrated with their Shopify-based e-commerce platform, connecting physical and digital shopping.

Another standout solution is Place & Learn, an interactive feature that triggers on-screen content when a product is placed on a shelf, enhancing engagement and product understanding at the point of sale.

Visually, the store makes a bold statement with high-impact LED displays on the exterior, including a curved corner screen that draws attention and strengthens brand identity. The digital transformation also extends to the in-store café, where a dynamic digital menu streamlines product presentation and updates.

This project positions Kayanee as a leader in luxury retail innovation in Saudi Arabia. With DENEVA’s digital signage software, the brand merges technology, design, and functionality to deliver immersive, intelligent, and future-ready shopping environments.