ICON Multimedia, sponsoring company of the Foundation of the VII Palencia’s Cathedral Centenary

ICON Multimedia and the Foundation of the VII Palencia’s Cathedral Centenary, promoted by the Diocese of Palencia, have signed a sponsorship agreement with the aim of promoting this event through DooH (Digital Out of Home). In this way, a large format LED display will be placed at the Foundation’s disposal to advertise the RENACER Exhibition. This device is located in the Palencia Industrial Park, fully visible from the A67 highway, on the Santander – León – Burgos – Valladolid junction.

The agreement signed by the representatives of both entities, Enrique Hornos, CEO of ICON Multimedia and the Bishop of Palencia, Manuel Herrero, circumscribes the donation to the cession of a percentage of the advertising space of this digital outdoor screen, whose estimated impact is estimated at a daily average of 25,000 vehicles / day. The content management is done through DENEVA platform, ICON Multimedia’s software, which enables the segmentation of advertising blocks by time slots or days of the week. One more attraction to draw the attention of passers-by to visit the city and the exhibition. 

The signing of the sponsorship agreement also includes the realization, by ICON Multimedia, of other actions such as the organization of a day for the promotion of the VII Centenary of the Cathedral of Palencia. These will be developed until December, the end date of all the commemorative events carried out by the Organizing Committee of the Foundation.

The Ministry of Science and Innovation, throught the General Secretariat of Innovation, has granted the renewal of the Innovative SME Seal to ICON Multimedia, valid for three years.  

This seal, currently in force in the company, recognizes and revalidates the company’s commitment to technological development and innovation. It is a public recognition of SME companies that generate activities that promote scientific and technological knowledge, both in processes and in services and products, and that provide value by differentiating themselves from the competition.

The seal responds to ICON Multimedia’s commitment to continuous improvement in performance and services provided, with the aim of adapting to changes in the industry and the needs and demands of customer projects.

Nokia one of  the innovative and technology leaders across mobile, fixed and cloud networks, and the Spanish digital signage software manufacturer, ICON Multimedia, have signed a global distribution agreement that promotes the competitiveness of railway operators, and the digital transformation of the stations.  

This strategic alliance allows the two companies to tackle worldwide projects by integrating the digital passenger experience solutions that ICON Multimedia develops, within the Telecom Integration Package Services that Nokia offers and deploys for its clients.

“ICON Multimedia was born with the mission of involving our partners’ clients in an innovative and exciting way”, said Enrique Hornos, CEO of ICON Multimedia. “After Nokia’s interest in our CMS, and the formidable relationship between both companies, we knew that joining forces would allow us to enhance the solutions that can be provided to the different operators, taking them to a further level, even more cutting-edge,” he adds.

“Nokia has deployed mission-critical networks to over 2200 leading enterprise customers in the transport, energy, large enterprise, manufacturing, webscale, and public sector segments around the globe. Regarding transportation, we are dedicated to providing safe and secure railway communications, and contributing to the improved operational efficiency, safety, and competitiveness of rail travel. The cooperation between ICON Multimedia and Nokia will contribute to more and more customers seeing the benefits of these solutions.”, [Richard Kitts, Head of Enterprise Solutions Services, Nokia At Nokia’s headquarters in Espoo, Finland both companies will design a digital transformation showroom, in which leading-edge technologies will be incorporated, demonstrating the impact for customers and the improvements to the user experience in both smart stations and smart cities.        

‘Integración Audiovisual’ magazine has recognized ICON Multimedia with the award for ‘Best Digital Signage / Dooh Project‘ for the implementation of its Mirandda solution for MAF Group. Through Blue Rhine Industries, our partner in Emirates, the fittiong room area of THAT Concept Store, a futuristic store located in the Mall of Emirates in Dubai, has been digitized.

In this context, THAT was looking after the incorporation of a element in accordance with its brand’s values and its onmichannel strategty, with would allow the creation of a hybrid concept between the physical store and ecommerce.

ICON Multimedia suggests the fitting room area to integrate its Mirandda solutions, wich allows retaining customers in that area, increase sales possibilities, provide staff with better service tolos and, finally, increase the ticket by offering related products.

Mirandda is ICON Multimedia’s smart mirror that, by integrating RFID technology, allows the identification of garments placed in the fitting room. The customers receives, through this display, other recommendations and possible combinations to complete the outfit. In addition, it is possible to request other sizes and colors available from the staff without having to leave the fitting room, look up more information about the composition of the garment or access the complete catalog of other articles availables in store.

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