ICON Multimedia will be at Innotrans 2018 (Hall 22/Booth 704), the International Trade Fair for Transport Technology, where it will show its digital signage solution DENEVA focused on promoting the “smart station”. From September 18 to 21 of 2018, everyone that visit ICON Multimedia booth at Innotrans will discovered a renewed Digital Signage platform designed not only for users as travelers, but also as potential customers of services around stations or airports.
ICON Multimedia is focused on DENEVA to promote the digital transformation of the railway industry by incorporating Digital Signage to transform the new stations into connected centers.
DENEVA improve the quality of the service and the citizen information as well as it increases the security. The software includes wayfinding systems, measurement fo audiences that allow to realice specific advertising campaign, or even more, the measurement of the traveler’s experience base don their emotions. DENEVA software also allows the use of these systems by third-party companies, reducing cost of public infrastructures, and improving the return of investment obtained.
DENEVA Passenger Information System is a reference in the main Spanish high-speed stations, such as Madrid, Málaga or Valencia, but also in Algeria, Metro Medellín or Metro Santiago. It shows all type of warnings in real time, routes, the waiting time, social networks and other entertainment information. DENEVA becomes an innovative approach to the development of Smart Cities.
InnoTrans will be held at Messe Berlin from September 18 to 21 September.