ICON Multimedia nominated at Industry Awards

ICON Multimedia has been nominated as the “Best ICT Company” at the prestigious Industry Awards presented by the distinguished organization IngenierosVA. This recognition is a testament to ICON Multimedia’s dedication and commitment to excellence in the field of information and communication technologies.

The Industry Awards highlight and celebrate outstanding achievements in various sectors of the industry in Castilla y León. The category of “Best ICT Company” recognizes organizations that have demonstrated exceptional leadership, technological innovation, and significant contributions to the information and communication technology sector.

The award ceremony will take place on October 26th at the Miguel Delibes Cultural Center in Valladolid, an iconic venue that serves as a fitting stage to honor industry leaders. ICON Multimedia eagerly looks forward to the ceremony and is grateful for this prominent nomination.

How to improve engagement through Digital Signage?

Do you want to captivate your customers and enhance their experience with digital signage? You’re in the right place. In this article, we will show you how to improve engagement through Digital Signage, especially in the retail environment.

The importance of engagement in digital signage

Engagement, in terms of Digital Signage, translates to your content’s ability to connect with the target audience, impact them, and hold their attention. But why is it crucial in the retail environment?

In the competitive world of retail, every second counts. Shoppers are bombarded with a large amount of visual stimuli, making capturing their attention crucial. This is where the choice of great Digital Signage software comes into play, capable of creating immersive visual experiences that boost user engagement.

Strategies to enhance engagement

  1. Relevant Content: The first step is to create relevant content. With DENEVA, you can personalize messages, offers, and promotions in real-time. This means you can tailor your content to meet the specific needs of your audience at that moment. Personalization is the key to maintaining interest!

  2. Interactivity: Interaction is essential. DENEVA allows the integration of interactive elements, such as touch screens or QR codes, which engage customers and encourage them to explore further. By doing so, exposure time is increased, and the likelihood of conversion rises.

  3. Advanced Analytics: To improve, you need to measure. DENEVA provides advanced analytics tools that allow you to track the performance of your campaigns. This provides valuable insights into what works and what doesn’t, enabling you to adjust your strategy effectively.

Building customer loyalty with digital signage

Loyalty is the holy grail in retail. DENEVA helps you build long-term relationships with your customers. By providing relevant content and exceptional experiences, end-users will remember your brand and return.

Therefore, to enhance engagement through Digital Signage in retail, you need a reliable ally. DENEVA is your answer. Its ability to deliver relevant content, interactivity, and advanced analytics makes it the perfect choice for integrators looking to captivate their end customers.

 

In summary, success in the world of digital signage depends on your ability to attract and retain your audience. DENEVA, our Digital Signage software, provides you with the necessary tools to achieve this. Don’t miss the opportunity to maximize engagement and loyalty in retail. Trust in DENEVA and stand out in the world of Digital Signage!

Ready to take your Digital Signage strategy to the next level? Contact us today and discover how DENEVA can transform your approach to digital signage.

We renovate our facilities to keep growing

At ICON Multimedia, we keep evolving. We’ve completely renovated our offices to adapt the space to a new way of working — more collaborative, flexible, and aligned with our culture of innovation and well-being.

The new facilities, located at our headquarters in Palencia, have been designed with our people in mind: larger spaces, multipurpose areas for creative meetings, focus zones, and technological improvements that support hybrid work and seamless connectivity.

This change reflects the steady growth of our team and the need to create an environment that fosters productivity, motivation, and talent. We have also incorporated elements that reflect our brand identity and commitment to sustainability, such as energy-efficient lighting and the use of responsible materials.

The renovation of our offices is more than just a makeover — it’s a step forward in how we understand technology, innovation, and teamwork.


Project funded by the European Union through the European Regional Development Fund (ERDF) and the Regional Government of Castilla y León, via the Institute for Business Competitiveness of Castilla y León (ICECYL), with the aim of achieving a more competitive and smarter Europe.

DENEVA, finalist at the AV Awards in the Digital Signage Category

DENEVA has been selected, for the second consecutive year, as a finalist in the prestigious category of “Best Digital Signage Technology” at the AV Awards.

The AV Awards, one of the most prominent events in the audiovisual industry, recognize excellence and innovation in technology, design, and experience in the world of audiovisual integration. The DENEVA team is thrilled to have been chosen as a finalist in this highly competitive category, reflecting the company’s ongoing commitment to delivering cutting-edge digital signage solutions.

DENEVA’s software platform has caught the attention of the AV Awards jury due to its revolutionary approach to managing and deploying digital content across a wide variety of devices and screens. The platform not only offers a stunning visual experience but also provides exceptional control to users for dynamically customizing and adapting their content.

The winners of the 2023 AV Awards will be announced at a ceremony to be held on November 3rd in London. DENEVA is eagerly looking forward to the opportunity to join other industry leaders and pioneers at this special occasion to celebrate achievements in the world of audiovisual technology and digital signage.

Deneva and Dahua Technology join forces in the Digital Signage industry

Dahua Technology, a world-leading video-centric AIoT solution and service provider, is pleased to announce that Deneva officially joined the Dahua ECO Partner Program. The Deneva software solution brings expertise to the Dahua ECO Partner Program and takes digital signage to the next level with a unique and memorable user experience. Both companies look forward to enhance their partnership and explore future developments together.

The Dahua ECO Partner Program was launched in June 2020. Since then, global and local teams have been committed to building a smart ecosystem with technology partners. “Dahua Technology is known as a world leader in AIoT solutions and we have initiated a path of product diversification some years ago. We are excited to see how Dahua Technology has managed to increase its footprint in the digital out-of-home field so quickly,” said Peter Pan, Global Technology Partner Alliance Director at Dahua Technology. “Together with our partner Deneva, we are now able to provide premium solutions that fully respond to our customer’s demands in terms of scalability, cybersecurity and content management. It´s great to have Deneva as a trusted partner in industries like retail, banking, transportation and gas stations. We are enthusiastic to create more value together.”

The cooperation is not limited to technical integration. Deneva co-exhibited with Dahua in February at the Euroshop exhibition and they will also be a premium partner sponsor at the 5th Dahua Partner Day that will be held in Ibiza on October 17, 2023. Local and global sales teams work together and offer the retail, gas station and banking customers a joint premium solution.

“We always want to understand the real requirements of our customers, and to find innovative ways to meet them. That’s why we are aligned with Dahua in achieving the same goals,” explained Juan Carlos Martin, General Sales Manager at DENEVA. “We know that the market is looking to convert digital data into a big data opportunity. That is exactly what Dahua’s technology offers when integrated with DENEVA digital signage software. It can deliver important analytics that can be used for optimizing content and increasing ROI, creating a very positive impact on any business.”

With accumulated experience in technology research and development, solid technical foundation, and comprehensive understanding of customer and industry needs, both have been continuously innovating and expanding new category business categorieses. Through its robust third-party integrations, big data applications and customized solutions, Deneva has proven its ability to adapt to each customer’s unique needs. With a highly skilled team and a clear vision, the company is poised to meet tomorrow’s challenges and continue to revolutionize the digital signage industry.

How to improve the guest experience in hotels through digital signage?

Did you know that the strategic use of digital signage in hotels can revolutionize the guest experience? In this article, you will discover how to make the most of this powerful visual communication tool to captivate your customers and differentiate yourself from the competition. If you are a digital signage integrator looking for new business opportunities, keep reading to find out how DENEVA software can help you sell a digital signage solution for hotels that will impress your end customers.

What is digital signage and why is it crucial for hotels?

Digital signage, also known as digital signage, is a technology that uses digital screens to display multimedia content in real-time. In the hotel context, digital signage has become an essential tool to enhance the guest experience. By combining useful information, entertainment, and relevant promotions, hotels can create a dynamic and personalized atmosphere that captivates their customers.

Benefits of digital signage in hotels

  1. Improved Communication: By strategically placing screens in key areas of the hotel, such as the lobby, restaurants, or rooms, digital signage facilitates instant communication of relevant information to guests, such as events, promotions, additional services, and tourist recommendations.
  2. Personalized Experience: DENEVA digital signage software allows you to tailor messages and content to different customer segments, providing a personalized experience to each guest. This has a positive impact on their satisfaction and loyalty.
  3. Increased Revenue: Digital signage for hotels offers unique opportunities to promote additional services such as spas, restaurants, or recreational activities, thereby increasing sales and hotel revenue. Additionally, digital advertising for resorts can generate additional income by displaying relevant sponsor ads.
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How to successfully implement digital signage in hotels?

  1. Identify Key Points: Analyze traffic flow and areas with the highest visibility within the hotel to determine where to install digital screens. The lobby, elevators, and waiting areas are excellent locations to capture guest attention.

  2. Create Relevant Content: Use DENEVA software to design and schedule engaging and relevant content. Combine useful information, such as events and schedules, with promotions and personalized messages that provide real value to guests.

  3. Measurement and Optimization: Utilize the analytics tools provided by DENEVA to assess the impact of your digital signage campaigns. Through data collection and analysis, you can make continuous adjustments and improvements to maximize results.
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In conclusion, digital signage for hotels is a powerful tool to enhance the guest experience. By using DENEVA digital signage software, digital signage integrators can offer tailor-made solutions that will captivate hotels and their end customers. Don’t wait any longer and discover how digital signage can transform the way hotels connect with their guests!

Remember that ICON Multimedia, with our DENEVA software, is the perfect partner for carrying out digital signage projects in the hotel sector. Contact us and discover how we can help you provide cutting-edge digital signage solutions for hotels looking to enhance the guest experience.

DENEVA drives passenger experience at Ibiza Port

ICON Multimedia implements its digital signage platform (DENEVA) at Ibiza Port (Spain). With this innovative solution, the Balearic Port Authority provides passengers with a more comfortable experience when visiting the beautiful island of Ibiza.

DENEVA offers port station users up-to-date and visually appealing information about schedules, arrivals and departures of ships, as well as important travel-related notices. Through strategically located screens in different areas of the port, passengers can instantly be aware of any changes in ship schedules, enabling them to efficiently plan their journey and avoid unnecessary delays. Additionally, the system provides information about additional services such as car rentals, public transportation, and nearby points of interest, further facilitating tourists’ stay on the island.

In addition to informational aspects, DENEVA enables the possibility of offering promotional and advertising content, providing local businesses and other advertisers with the opportunity to effectively promote their products and services. This not only generates business opportunities but also enhances passengers’ overall experience by presenting them with relevant and engaging options during their visit to the island.

DENEVA technology is based on advanced management software that ensures the delivery of crisp and appealing content. Moreover, it enables centralized and remote management of the screens, making it easier to update and quickly adapt the information based on the changing needs of the port and passengers.

ICON Multimedia celebrates three decades of innovation in the technology sector

At ICON Multimedia we are celebrating our 30th anniversary, a special occasion that highlights our commitment to innovation and our leadership in the field of technology.

Since our founding in 1993, the company has experienced sustained growth and has established itself as a benchmark in digital solutions for content management, digital signage and visual communication.

During these 30 years, at ICON Multimedia we have demonstrated our ability to adapt to technological changes and market needs. From its first projects in the field of digital signage, the company has evolved into end-to-end solutions that combine hardware and software to deliver immersive and personalised digital experiences.

“We are delighted to celebrate this important milestone in ICON Multimedia’s history,” said Enrique Hornos, CEO of ICON Multimedia. “Throughout these three decades, we have worked hard to drive digital transformation in a variety of industries, working closely with our customers and partners. We are committed to continuing to lead innovation and deliver cutting-edge solutions that help our customers achieve their business goals.”

ICON Multimedia’s 30th anniversary celebration is a recognition of the dedication and talent of its team, as well as the continued trust and support of our customers and partners. We have established long-standing relationships with leading companies in a variety of sectors, including retail, transportation, banking and hospitality, among others.

With a solid track record of national and international achievements and awards, ICON Multimedia has made a significant mark in the technology sector. We will continue to expand its presence and consolidate its position as an industry leader, driving the adoption of emerging technologies and providing innovative solutions to its customers.

On the occasion of the 30th anniversary, ICON Multimedia is preparing some events and activities to thank its customers, partners and employees for their support over the years. In addition, the company plans to launch new technology solutions that will lead the way into the future.

We reinforce our commitment to security

ICON Multimedia has achieved certification for the implementation of its Management System in compliance with Royal Decree 311/2022, which regulates the National Security Scheme (ENS) at the Medium category level. This achievement underscores our commitment to security and excellence in information management.

The certification process included a thorough identification and analysis of risks, evaluation and assurance of protection systems, as well as the development of policies and procedures aligned with the ENS medium security requirements. Additionally, our team received intensive training to enhance awareness and commitment to these standards.

At ICON Multimedia, we will continue to focus on the continuous improvement of our security and efficiency systems, ensuring a secure and reliable environment for our clients and partners. This reaffirms our commitment to the highest quality in information security management.

This activity has been co-financed by the European Regional Development Fund (ERDF) and the Junta de Castilla y León.

DENEVA ARRIVES IN THE CENTER OF MALAGA

ICON Multimedia’s Passenger Information System is now operational on the recently inaugurated extension of lines 1 and 2 of Metro Malaga. It has two new stations, Guadalmedina and Atarazanas, which reach the heart of the city. Thus, DENEVA announces, through the remote indicators located on the platforms of these lines, the destination and estimated arrival times of the next trains. A robust on-board system has also been implemented to provide information on the arrival and departure on board the train, routes and areas through which it is running.

This information channel means that Metro Malaga users can travel with complete confidence, especially on busy dates such as Easter Week. Focused on the user experience, it promotes mobility and connectivity, acting as a dissuasive information channel at the different exits of the stations in the center, and informing of any incident.