Deneva and Dahua Technology join forces in the Digital Signage industry

Dahua Technology, a world-leading video-centric AIoT solution and service provider, is pleased to announce that Deneva officially joined the Dahua ECO Partner Program. The Deneva software solution brings expertise to the Dahua ECO Partner Program and takes digital signage to the next level with a unique and memorable user experience. Both companies look forward to enhance their partnership and explore future developments together.

The Dahua ECO Partner Program was launched in June 2020. Since then, global and local teams have been committed to building a smart ecosystem with technology partners. “Dahua Technology is known as a world leader in AIoT solutions and we have initiated a path of product diversification some years ago. We are excited to see how Dahua Technology has managed to increase its footprint in the digital out-of-home field so quickly,” said Peter Pan, Global Technology Partner Alliance Director at Dahua Technology. “Together with our partner Deneva, we are now able to provide premium solutions that fully respond to our customer’s demands in terms of scalability, cybersecurity and content management. It´s great to have Deneva as a trusted partner in industries like retail, banking, transportation and gas stations. We are enthusiastic to create more value together.”

The cooperation is not limited to technical integration. Deneva co-exhibited with Dahua in February at the Euroshop exhibition and they will also be a premium partner sponsor at the 5th Dahua Partner Day that will be held in Ibiza on October 17, 2023. Local and global sales teams work together and offer the retail, gas station and banking customers a joint premium solution.

“We always want to understand the real requirements of our customers, and to find innovative ways to meet them. That’s why we are aligned with Dahua in achieving the same goals,” explained Juan Carlos Martin, General Sales Manager at DENEVA. “We know that the market is looking to convert digital data into a big data opportunity. That is exactly what Dahua’s technology offers when integrated with DENEVA digital signage software. It can deliver important analytics that can be used for optimizing content and increasing ROI, creating a very positive impact on any business.”

With accumulated experience in technology research and development, solid technical foundation, and comprehensive understanding of customer and industry needs, both have been continuously innovating and expanding new category business categorieses. Through its robust third-party integrations, big data applications and customized solutions, Deneva has proven its ability to adapt to each customer’s unique needs. With a highly skilled team and a clear vision, the company is poised to meet tomorrow’s challenges and continue to revolutionize the digital signage industry.

How to improve the guest experience in hotels through digital signage?

Did you know that the strategic use of digital signage in hotels can revolutionize the guest experience? In this article, you will discover how to make the most of this powerful visual communication tool to captivate your customers and differentiate yourself from the competition. If you are a digital signage integrator looking for new business opportunities, keep reading to find out how DENEVA software can help you sell a digital signage solution for hotels that will impress your end customers.

What is digital signage and why is it crucial for hotels?

Digital signage, also known as digital signage, is a technology that uses digital screens to display multimedia content in real-time. In the hotel context, digital signage has become an essential tool to enhance the guest experience. By combining useful information, entertainment, and relevant promotions, hotels can create a dynamic and personalized atmosphere that captivates their customers.

Benefits of digital signage in hotels

  1. Improved Communication: By strategically placing screens in key areas of the hotel, such as the lobby, restaurants, or rooms, digital signage facilitates instant communication of relevant information to guests, such as events, promotions, additional services, and tourist recommendations.
  2. Personalized Experience: DENEVA digital signage software allows you to tailor messages and content to different customer segments, providing a personalized experience to each guest. This has a positive impact on their satisfaction and loyalty.
  3. Increased Revenue: Digital signage for hotels offers unique opportunities to promote additional services such as spas, restaurants, or recreational activities, thereby increasing sales and hotel revenue. Additionally, digital advertising for resorts can generate additional income by displaying relevant sponsor ads.
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How to successfully implement digital signage in hotels?

  1. Identify Key Points: Analyze traffic flow and areas with the highest visibility within the hotel to determine where to install digital screens. The lobby, elevators, and waiting areas are excellent locations to capture guest attention.

  2. Create Relevant Content: Use DENEVA software to design and schedule engaging and relevant content. Combine useful information, such as events and schedules, with promotions and personalized messages that provide real value to guests.

  3. Measurement and Optimization: Utilize the analytics tools provided by DENEVA to assess the impact of your digital signage campaigns. Through data collection and analysis, you can make continuous adjustments and improvements to maximize results.
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In conclusion, digital signage for hotels is a powerful tool to enhance the guest experience. By using DENEVA digital signage software, digital signage integrators can offer tailor-made solutions that will captivate hotels and their end customers. Don’t wait any longer and discover how digital signage can transform the way hotels connect with their guests!

Remember that ICON Multimedia, with our DENEVA software, is the perfect partner for carrying out digital signage projects in the hotel sector. Contact us and discover how we can help you provide cutting-edge digital signage solutions for hotels looking to enhance the guest experience.

DENEVA drives passenger experience at Ibiza Port

ICON Multimedia implements its digital signage platform (DENEVA) at Ibiza Port (Spain). With this innovative solution, the Balearic Port Authority provides passengers with a more comfortable experience when visiting the beautiful island of Ibiza.

DENEVA offers port station users up-to-date and visually appealing information about schedules, arrivals and departures of ships, as well as important travel-related notices. Through strategically located screens in different areas of the port, passengers can instantly be aware of any changes in ship schedules, enabling them to efficiently plan their journey and avoid unnecessary delays. Additionally, the system provides information about additional services such as car rentals, public transportation, and nearby points of interest, further facilitating tourists’ stay on the island.

In addition to informational aspects, DENEVA enables the possibility of offering promotional and advertising content, providing local businesses and other advertisers with the opportunity to effectively promote their products and services. This not only generates business opportunities but also enhances passengers’ overall experience by presenting them with relevant and engaging options during their visit to the island.

DENEVA technology is based on advanced management software that ensures the delivery of crisp and appealing content. Moreover, it enables centralized and remote management of the screens, making it easier to update and quickly adapt the information based on the changing needs of the port and passengers.

ICON Multimedia celebrates three decades of innovation in the technology sector

At ICON Multimedia we are celebrating our 30th anniversary, a special occasion that highlights our commitment to innovation and our leadership in the field of technology.

Since our founding in 1993, the company has experienced sustained growth and has established itself as a benchmark in digital solutions for content management, digital signage and visual communication.

During these 30 years, at ICON Multimedia we have demonstrated our ability to adapt to technological changes and market needs. From its first projects in the field of digital signage, the company has evolved into end-to-end solutions that combine hardware and software to deliver immersive and personalised digital experiences.

“We are delighted to celebrate this important milestone in ICON Multimedia’s history,” said Enrique Hornos, CEO of ICON Multimedia. “Throughout these three decades, we have worked hard to drive digital transformation in a variety of industries, working closely with our customers and partners. We are committed to continuing to lead innovation and deliver cutting-edge solutions that help our customers achieve their business goals.”

ICON Multimedia’s 30th anniversary celebration is a recognition of the dedication and talent of its team, as well as the continued trust and support of our customers and partners. We have established long-standing relationships with leading companies in a variety of sectors, including retail, transportation, banking and hospitality, among others.

With a solid track record of national and international achievements and awards, ICON Multimedia has made a significant mark in the technology sector. We will continue to expand its presence and consolidate its position as an industry leader, driving the adoption of emerging technologies and providing innovative solutions to its customers.

On the occasion of the 30th anniversary, ICON Multimedia is preparing some events and activities to thank its customers, partners and employees for their support over the years. In addition, the company plans to launch new technology solutions that will lead the way into the future.

We reinforce our commitment to security

ICON Multimedia has achieved certification for the implementation of its Management System in compliance with Royal Decree 311/2022, which regulates the National Security Scheme (ENS) at the Medium category level. This achievement underscores our commitment to security and excellence in information management.

The certification process included a thorough identification and analysis of risks, evaluation and assurance of protection systems, as well as the development of policies and procedures aligned with the ENS medium security requirements. Additionally, our team received intensive training to enhance awareness and commitment to these standards.

At ICON Multimedia, we will continue to focus on the continuous improvement of our security and efficiency systems, ensuring a secure and reliable environment for our clients and partners. This reaffirms our commitment to the highest quality in information security management.

This activity has been co-financed by the European Regional Development Fund (ERDF) and the Junta de Castilla y León.

DENEVA ARRIVES IN THE CENTER OF MALAGA

ICON Multimedia’s Passenger Information System is now operational on the recently inaugurated extension of lines 1 and 2 of Metro Malaga. It has two new stations, Guadalmedina and Atarazanas, which reach the heart of the city. Thus, DENEVA announces, through the remote indicators located on the platforms of these lines, the destination and estimated arrival times of the next trains. A robust on-board system has also been implemented to provide information on the arrival and departure on board the train, routes and areas through which it is running.

This information channel means that Metro Malaga users can travel with complete confidence, especially on busy dates such as Easter Week. Focused on the user experience, it promotes mobility and connectivity, acting as a dissuasive information channel at the different exits of the stations in the center, and informing of any incident.

Deneva and Dahua collaboration to drive retail innovation at Eurohop 2023

Euroshop Deneva Dahua

DENEVA and Dahua present their recent integration at Euroshop with the aim of boosting the digitalization of the retail sector. The most prestigious international retail trade fair is the perfect stage to announce the alliance between the manufacturer Dahua Technology, well known in the security field, and the digital signage software manufacturer DENEVA.

In this strategy of expansion in the European market and its new business area focused on audiovisual solutions, the Chinese manufacturer incorporates DENEVA within the integrated players that have their new range of led screens. As an added value, this integration adds the analytical technology of Dahua surveillances cameras, which report valuable data for different application sectors.

This alliance allows us to offer a comprehensive solutions for broadcasting personalized advertising content, based on audience measurement, designing more effective campaigns based on gender, age, facial expressions, or the number of people present in a certain area, among other parameters. Advertising management through DENEVA reaches a higher level, providing brands with a comprehensive measurement of the impact on the content, and designing specific campaigns for different audience groups.

The solutions proposed by both manufacturers will be on display at the Dahua stand (Hall 7a, stand E11) at Euroshop, with runs until 2 March in Düsseldorf (Germany).

The Secretary of State for Telecommunications visits ICON Multimedia

The Secretary of State for Telecommunications and Digital Infrastructures, María González Veracruz, has visited the facilities of ICON Multimedia with the aim of getting closer to the business network in the ICT sector in the province. During her visit, she had the opportunity to talk with the three partners of the company to discover the work the company is doing to promote the Digital Transformation of different sectors through digital signage, and its different projects at international level.

María González praised the pioneering and cutting-edge initiatives in innovation that the company is carrying out, as well as being a source of attraction and retention of talent within the province.

DENEVA unveils new Digital Signage platform at ISE 2023

DENEVA will be present at ISE 2023 in Barcelona (31 January to 3 February) as a showcase for its renewed Digital Signage software. During the show, attendees will be able to discover all the new features of the digital experience platform for different industries and areas of use.

In Hall 6, and for the first time with its own space (6K725), DENEVA will show visitors to its stand the smart solutions based on its platform, which includes the lastest generation technologies, such as the integration of IoT devices (sensors, NFC, Lift & Learn and others), or the incorporation of Artificial Intelligence to digital signage for the creation of immersive experiences based on hyper-personalisation. Among other integrated functionalities, it will also be shown how the incorporation of facial recognition solutions help to interact with the audience much more effectively.

DENEVA’s international team of Digital Signage specialists will be available to visitors to the stand, giving live demos of the platform (prior registration), answering all questions about the new software interface that integrates a powerful Data Sourcers manager. This connects and automates data from external sources, allowing the user to interact with the information displayed in real time. Launching in 2022, this upgrade of DENEVA offers greater scalability and reliability, strengthens its cybersecurity standards. It also includes a powerful dashboard of audience measurement metrics. It is available under multiple OS, and is compatible with all major hardware manufacturers in the market.

Free registration here

The Digital Signage trends for 2023

According to the latest reports prepared by the IAB, the digital signage sector forecasts a growth of 9.1% by 2023. Encouraging figures that consolidates the industry among the most leading worldwide, being a driver in terms of innovation in different verticals.

Consolidation of large formats and spectacular creatives

Until now, there were few spectacular creatives that we could see, and almost all of them were linked to DOOH. Thanks to the rise of large format screens, they have come to stay indoors as well. They are the great allies of retailers that offer immersive experiences at the point of sale, linked to modernity, innovation, differentiation and originality.
Where Digital Signage used to focus only on informative or purely advertising content, now the focus is on virality and interactivity, offering the WOW effect. Stores are no longer just a mere point of sale, but a space of different experiences, achieving a greater brand impact.

Development of Digital Signage in the Metaverse

Although it is still a concept with a long way to go, we are entering a world that offers many opportunities to explore, especially in the advertising exploitation of digital signage.

The big brands already have a presence in this virtual world, so the challenge is to move the advertising experiences we live in the physical universe, to bring the user experience to another level. Digital signage becomes more interactive than ever, and hyper-personalization is accentuated, increasing the ROI of campaigns.

AI is here to stay
The impact of Artificial Intelligence in Digital Signage is growing. Thanks to AI, digital signage makes it possible to offer much more personalized experiences. The amount of stored data makes it possible to launch messages or content that allow interacting with customers in an almost unique way. In this way, we can, for example, launch exclusive offers for each customer based on their purchase history.

But AI not only offers improved campaign targeting, and therefore increased ROI, but also optimized stock management. This, together with the inventory management system of each store, can incentivize the sale of those products with surplus stock in order to sell them through exclusive promotions.