ICON Multimedia’s digital communication platform, DENEVA, has been nominated as “Best Digital Signage Technology of the Year”. The jury of the international AV Awards has recognized this solution for its versatility and adaptability to complex digital signage circuits, allowing agile management, monitoring and centralized administration of them, as well as content creation.
DENEVA specializes in the creation of unique interactive experiences, with the aim of showing an innovative and groundbreaking brand image to customers.
It is currently present in more than 12,000 locations, driving the digital transformation of a wide range of sectors: restaurants, supermarkets, retail, transportation, etc.
The winners of the AV Awards will be announced on November 4, 2022 at a ceremony to be held in London.
With the aim of promoting Digital Signage as a strategic media of communication, RENFE has chosen the DENEVA content management software to deliver messages, strategies, information, etc. to customers, remotely, planned and dynamic.
In this way, ICON Multimedia will implement its software in a total of 800 points, for a period of two years, in different stations in various geographical areas. The project includes the adaptation to the new content and metadata settings, the installation and configuration of the players, consultancy of the channel management to RENFE staff, and technical helpdesk services.
The platform will be distributed in different displays, including the network assigned to self-service machines, providing corporate information and integrating external data such as weather, news or other feeds.
ICON Multimedia is already preparing its presence at Innotrans, the world’s largest trade fair focused on rail transport, which will take place in Berlin (Germany) from September 20 to 23.
ICON Multimedia and the Foundation of the VII Palencia’s Cathedral Centenary, promoted by the Diocese of Palencia, have signed a sponsorship agreement with the aim of promoting this event through DooH (Digital Out of Home). In this way, a large format LED display will be placed at the Foundation’s disposal to advertise the RENACER Exhibition. This device is located in the Palencia Industrial Park, fully visible from the A67 highway, on the Santander – León – Burgos – Valladolid junction.
The agreement signed by the representatives of both entities, Enrique Hornos, CEO of ICON Multimedia and the Bishop of Palencia, Manuel Herrero, circumscribes the donation to the cession of a percentage of the advertising space of this digital outdoor screen, whose estimated impact is estimated at a daily average of 25,000 vehicles / day. The content management is done through DENEVA platform, ICON Multimedia’s software, which enables the segmentation of advertising blocks by time slots or days of the week. One more attraction to draw the attention of passers-by to visit the city and the exhibition.
The signing of the sponsorship agreement also includes the realization, by ICON Multimedia, of other actions such as the organization of a day for the promotion of the VII Centenary of the Cathedral of Palencia. These will be developed until December, the end date of all the commemorative events carried out by the Organizing Committee of the Foundation.
The Ministry of Science and Innovation, throught the General Secretariat of Innovation, has granted the renewal of the Innovative SME Seal to ICON Multimedia, valid for three years.
This seal, currently in force in the company, recognizes and revalidates the company’s commitment to technological development and innovation. It is a public recognition of SME companies that generate activities that promote scientific and technological knowledge, both in processes and in services and products, and that provide value by differentiating themselves from the competition.
The seal responds to ICON Multimedia’s commitment to continuous improvement in performance and services provided, with the aim of adapting to changes in the industry and the needs and demands of customer projects.
Nokia one of the innovative and technology leaders across mobile, fixed and cloud networks, and the Spanish digital signage software manufacturer, ICON Multimedia, have signed a global distribution agreement that promotes the competitiveness of railway operators, and the digital transformation of the stations.
This strategic alliance allows the two companies to tackle worldwide projects by integrating the digital passenger experience solutions that ICON Multimedia develops, within the Telecom Integration Package Services that Nokia offers and deploys for its clients.
“ICON Multimedia was born with the mission of involving our partners’ clients in an innovative and exciting way”, said Enrique Hornos, CEO of ICON Multimedia. “After Nokia’s interest in our CMS, and the formidable relationship between both companies, we knew that joining forces would allow us to enhance the solutions that can be provided to the different operators, taking them to a further level, even more cutting-edge,” he adds.
“Nokia has deployed mission-critical networks to over 2200 leading enterprise customers in the transport, energy, large enterprise, manufacturing, webscale, and public sector segments around the globe. Regarding transportation, we are dedicated to providing safe and secure railway communications, and contributing to the improved operational efficiency, safety, and competitiveness of rail travel. The cooperation between ICON Multimedia and Nokia will contribute to more and more customers seeing the benefits of these solutions.”, [Richard Kitts, Head of Enterprise Solutions Services, Nokia At Nokia’s headquarters in Espoo, Finland both companies will design a digital transformation showroom, in which leading-edge technologies will be incorporated, demonstrating the impact for customers and the improvements to the user experience in both smart stations and smart cities.
‘Integración Audiovisual’ magazine has recognized ICON Multimedia with the award for ‘Best Digital Signage / Dooh Project‘ for the implementation of its Mirandda solution for MAF Group. Through Blue Rhine Industries, our partner in Emirates, the fittiong room area of THAT Concept Store, a futuristic store located in the Mall of Emirates in Dubai, has been digitized.
In this context, THAT was looking after the incorporation of a element in accordance with its brand’s values and its onmichannel strategty, with would allow the creation of a hybrid concept between the physical store and ecommerce.
ICON Multimedia suggests the fitting room area to integrate its Mirandda solutions, wich allows retaining customers in that area, increase sales possibilities, provide staff with better service tolos and, finally, increase the ticket by offering related products.
Mirandda is ICON Multimedia’s smart mirror that, by integrating RFID technology, allows the identification of garments placed in the fitting room. The customers receives, through this display, other recommendations and possible combinations to complete the outfit. In addition, it is possible to request other sizes and colors available from the staff without having to leave the fitting room, look up more information about the composition of the garment or access the complete catalog of other articles availables in store.
Andrea Mereghetti joins the commercial team of ICON Multimedia, who will perform his functions as the new Business Developer for Latin America.
Mereghetti joins his new position with a professional background of more than 20 years in the AV industry, performing his duties in recent years as CEO of KOLO, where he consolidated his experience, turning the company into a reference in digital experiences in Mexico. Now, in his new role, he will bring his product knowledge, his team leadership and his ability to identify business opportunities. “Being part of a project with such a strong innovation and growth component is a really attractive challenge”, says Andrea Mereghetti.
His point of operations will be located in Mexico, one of the most solid markets for the company, changing also the location of DENEVA‘s physical offices in CDMX. However, its scope of action will go much further than these borders, reinforcing its position in other Latin American markets, within a global structure in which it already works in verticals as important as retail, corporate or transportation, among others.
Mereghetti also admits that “I take on this new responsibility with great enthusiasm and I hope to be able to contribute my experience at a key moment for ICON Multimedia in which it is consolidating its leadership in the field not only of products but also of Digital Signage solutions”.
The industry looks optimistically towards 2022, after a year marked by uncertainty and recovery after the crisis caused by COVID-19.
Generally speaking, data management by Digital Signage solutions continues to be the number one priority. However, the need for continuous evolution and innovation leads cutting-edge technologies to be integrated into digital signage to keep advancing in hyper-personalization.
Which technologies will impact the audiovisual sector in 2022? Which trends will we see in 2022 in Digital Signage?
Consolidation of IoT in the phygital store
The merging of the Internet of Things (IoT) or Artificial Intelligence (IA) with Digital Signage solutions will be the key to differentiation for the Digital Transformation of business, since the level of personalization will grow to a large extent. This integration makes the user experience much more comfortable. A clear example is its application in the retail industry, which allows customers to quickly find the most suitable products for them, through original and multichannel experiences (touch screens, sensors, mobile content, etc.), achieving a very positive emotional impact.
Consolidation of the QR code
Making Digital Signage much more accessible is one of the greatest challenges in recent years. The pandemic has generalized the daily use of QR codes in any environment due to the need to interact without physical contact, respecting social distancing rules.
Integrating QR codes within Digital Signage allows people to connect with content, either to obtain more information, using smartphones and a second-screen experience; or as a sales assistant, to offer a much more personalized shopping experience for each customer.
More sophisticated integrations from other platforms
The ability of a Digital Signage solution to communicate with other platforms is one of the competitive advantages which differentiates content managers in the market.
Now is the time for more complete integrations. From much more advanced analytics to complex developments adapted to the distinctive features of each business, which allows for a more efficient use of the Digital Signage network, creating a 360 solution.
The proliferation of programmatic advertising
Programmatic digital advertising lands on Digital Signage, not only in its DOOH version but also in conventional signage within each business.
This new and sophisticated marketing line seeks to reach a much more specific target audience, through the use of algorithms to address consumers, based on their actual user data. This way, it is easier to launch the right content to the right person in real-time.
Ferrocarrils de la Generalitat Valenciana (FGV) will have the latest version of ICON Multimedia Passenger Information System, DENEVA, in the stops of the new Metrovalencia Line 10, which will connect the city centre, from Alacant station, with the district of Nazareth. This operation will be carried out through the installation of LED television screens which will show real-time communication of the service, such as schedules and waiting times, as well as other notices including incidents and recommendations.
This project thus joins the development already conducted in Lines 4, 6 and 8 of the tram network which, through DENEVA, allows the unification of different means of transport into a single system, opting for intermodality.
The opening of Line 10 is scheduled for the first quarter of 2022.
ICON Multimedia joins the ESI EMPRESA project of the School of Design in Valladolid since November, signing an annual agreement that makes it part of this group. The future actions will range from training related to Big Data and Digital Signage, mentoring projects for students, to an extensive variety of activities such as competitions and co-creation workshops belonging now to the School’s calendar.
There are already more than 100 companies and institutions in ESI EMPRESA, which was created with the aim of building long-term relationships between business community and the School of Design in Valladolid.
The companies and institutions in this group enjoy benefits as business networking, participation in workshops and seminars, collaboration in the insertion of students into the labour market, development of collaborative projects and competitions by carrying out collaborative actions in order to integrate, contribute and share.
ESI is currently one of the leading Schools of Design in Spain — recognised as one of the best national Schools of Design by the Financial Magazine and placed in the Top Ten of the World Brand Design Awards. Furthermore, every year it stands out in national and international awards; Laus, Antalia, Etiquetanews, Pentawards and Selected are some of all the recognitions that ESI has collected in more than 25 years of experience.
This agreement signed with ESI Empresa is one of the activities from ICON Multimedia’s ICON.Talent programme, aiming to promote employability and the attraction and retention of talent in the company.
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